Homegrown Hardware: Support Your Local Hardware Store, Not a Mega-Chain In an era of sprawling mega-chains like Home Depot and Lowe’s, it’s easy to overlook the charm and value of your local, independent hardware store. However, choosing to support your neighborhood hardware store isn’t just about nostalgia or convenience; it’s about investing in a vital
Main Street, Not Wall Street: Why Choosing Local Makes a Difference In an era dominated by global corporations and online retailers, the convenience of big-box stores and one-click shopping can be tempting. However, nestled within our communities are vibrant Main Streets, lined with independent shops, restaurants, and service providers that offer a unique and invaluable
Trade Shows for Small Business Owners: Your Ticket to Small Business Growth? In the competitive world of small business, staying ahead of the curve requires a mix of savvy digital strategies and good old-fashioned networking. Trade shows offer a unique blend of both, providing a dynamic platform for small business owners to connect with industry
The Real Cost of McDonald’s: Unhealthy Food, Tax Dodging, and More? McDonald’s, the ubiquitous fast-food giant, is a global icon. Its golden arches are instantly recognizable, and its burgers and fries have become a staple for millions. But beyond the convenience and familiarity lies a complex reality, one that raises questions about ingredients, corporate practices,
Thryv and Yellow Pages: Are Wall Street Giants Pulling the Strings? In today’s digital age, small businesses face a constant battle for visibility. While platforms like Thryv and the digital descendants of the Yellow Pages promise to connect businesses with customers, the reality is often far more complex. Behind the scenes, Wall Street giants like
Wilkes Community College Small Business Center: Your Launchpad for Success with Laurie Brintle-Jarvis Dreaming of starting your own business? Looking to take your existing business to the next level? The Small Business Center (SBC) at Wilkes Community College is your one-stop resource for free, comprehensive support and guidance. Led by the experienced and passionate Director,
The Yelp Illusion: Wall Street’s Grip on “Local” In a world increasingly dominated by corporate giants, it’s easy to feel like your choices don’t matter. But when it comes to supporting your local community, where you spend your money makes a big difference. While platforms like Yelp may seem like a convenient way to find
The Economic Case for Shopping Small: Statistics You Need to Know Small businesses are the lifeblood of communities across the nation. They’re the cornerstones of Main Streets, the incubators of innovation, and the employers of millions. While the allure of big-box stores and online giants is undeniable, the economic case for shopping small is more
Don’t Forget the Real World: Offline Marketing Strategies That Still Pack a Punch In today’s digital age, it’s easy to get caught up in online marketing. But don’t forget the power of offline strategies! These traditional methods can still be incredibly effective for reaching your target audience, especially in local communities. Here are some offline
Simple SEO Marketing: Boost Your SEO with a Newsletter or Blog Strategy Search Engine Optimization (SEO) can feel overwhelming, but it doesn’t have to be. One of the most effective and accessible ways to boost your SEO is through a well-crafted newsletter or blog strategy. These tools allow you to create valuable content, engage your