Shopping Small, Support Local for your Community In a world dominated by big-box retailers and online giants, it’s easy to overlook the charm and vital importance of shopping small. However, making a conscious effort to support local businesses offers a wealth of benefits, not just for the entrepreneurs behind them, but for the entire community.
10 Free Online Locations to Boost Your Visibility and Attract Customers to Your Small Business In today’s digital age, establishing a strong online presence is crucial for business success. While paid advertising can be effective, numerous free platforms allow you to showcase your business, enhance visibility, and attract potential customers. Here’s a curated list of
How to Sign Up for Google’s New Small Business Newsletter! In the ever-evolving digital landscape, staying ahead of the curve is paramount for small business success. Therefore, Google has launched a “Google’s New Small Business Newsletter”, designed to equip entrepreneurs with the latest tools, updates, and strategies. Essentially, this newsletter is your direct line to expert insights
The E-Myth Revisited: Marketing Wisdom for Small Business Success Michael Gerber’s “The E-Myth Revisited” is a classic for a reason. It challenges common misconceptions about starting and running a small business, offering a framework for achieving entrepreneurial success. While the book covers various aspects of business development, its insights into marketing are particularly valuable for
2 Tips to Help Your Small Business Stand Out Online with Google (Plus Google’s 5 Essential Tips!) In today’s competitive digital landscape, small businesses need every advantage to attract and retain customers. Therefore, leveraging Google’s powerful tools and strategies is crucial for online visibility and success. However, navigating the intricacies of online marketing can be daunting. Fortunately, we’ve
Stand Out from the Herd: Purple Cow Small Business Marketing Campaigns In today’s crowded marketplace, simply being “good” isn’t enough. To truly capture attention and drive business, you need to be remarkable—a Purple Cow that stands out from the herd. Seth Godin’s Purple Cow concept emphasizes the importance of creating something truly unique and noteworthy
Simple SEO Marketing: Boost Your SEO with a Newsletter or Blog Strategy Search Engine Optimization (SEO) can feel overwhelming, but it doesn’t have to be. One of the most effective and accessible ways to boost your SEO is through a well-crafted newsletter or blog strategy. These tools allow you to create valuable content, engage your
Level Up Your Business: A Guide to Small Business Resources Navigating the world of small business ownership can be challenging, but you don’t have to go it alone. Numerous resources are available to help you succeed, from government agencies to non-profit organizations. Utilizing these resources can provide invaluable support, from funding and mentorship to training
5 Basic Ways to Optimize Your Google Business Profile for Maximum Impact In today’s digital landscape, your online presence is paramount, especially for local businesses. Your Google Business Profile (formerly Google My Business) is often the first impression potential customers have of your business. It’s your digital storefront, and optimizing it is crucial for attracting
Simple SEO Marketing: Improve Your SEO with a Newsletter or Blog Search Engine Optimization (SEO) can feel like a daunting task for small business owners. Where do you even begin with keywords, backlinks, and algorithms? But fear not, there’s a simple and effective way to boost your SEO: content marketing. By regularly publishing valuable content