The question is Are Blackrock and Vanguard friends of small businesses?
Are Blackrock and Vanguard friends of small businesses?
Blackrock and Vanguard have over 20 trillion dollars of Assets Under Management – Making their AUM more than the GDP of every country in the world except America. They both made trillions due to the pandemic.
We’re not saying every business on this list is evil or part of a globalist plan to maximize profits, force agendas, or consolidate power, but we are saying that these companies could be influenced by Blackrock and Vanguard and perhaps willing to do the bidding of these behemoths. Shopping small and supporting local is about ensuring more of our money stays in our communities rather than being siphoned out through various loopholes and methods.
Did you know that 68% on average stays local when you buy from a small business, compared to less than 0.5% when you buy from somewhere else?
“We are committed to a better future. We are long-term thinkers, focused on helping people build a better tomorrow. We are deeply invested in the success of all of our stakeholders – our clients, our employees, our shareholders, and the communities where we operate – and we run our business sustainably and responsibly.“
Blackrock mission statement
Here are some of the brands that Blackrock and Vanguard own significant shares in based on data from Yahoo Finance
Yum Brands
- Vanguard Group Inc: 33,548,803 shares, or 12.02% of the company
- Blackrock, Inc. 24,483,032 shares, or 8.77% of the company
McDonalds
- Vanguard Group Inc: The largest shareholder, with 9.72% of outstanding shares
- Blackrock Inc. The second largest shareholder, with 7.01% of outstanding share
Starbucks
- Vanguard Group Inc. Owns 9.73% of Starbucks shares
- BlackRock Inc. Owns 6.82% of Starbucks shares
Kraft
- BlackRock, Inc. Owns 7.92% of shares
- Vanguard Group Inc: Owns 6.24% of shares
Mondelez
- Vanguard Group Inc: 131,505,474 shares, or 9.83% of the company
- BlackRock, Inc. 95,529,756 shares, or 7.14% of the company
Coca Cola
- Vanguard Group, Inc. The second largest shareholder, with 8.7% of stock
- BlackRock, Inc. Holds about 7.4% of the company stock
Alphabet (Google Business Profile):
- BlackRock holds a considerable stake in Alphabet Inc., Google’s parent company, owning approximately 7% of its shares.
- Vanguard own more than 7%. This indirectly grants them influence over Google Business Profile, a crucial tool for businesses to manage their online presence on Google Search and Maps. However, Google have considerably helped small businesses but they do push divisive agendas rather than solely focusing on helping small businesses.
Yelp:
- BlackRock is a significant shareholder in Yelp, owning approximately 18% of the company’s shares.
- Vanguard own approximately 14% of Yelps shares.
Angi Inc. (formerly Angie’s List):
- Vanguard also maintains a considerable stake in Angi Inc owning approximately 8.5%
- Institutional investors own 78%. Blackrock owns percentages in multiple businesses that own shares. With that said Angi does considerably help small businesses and local trades.
Thryv Holdings (Yellow Pages):
- BlackRock holds a substantial stake in Thryv Holdings, which owns Yellow Pages, representing approximately 30% of the company’s shares or around 6.29 million shares.
- Vanguard owns over 10% of the company.
Microsoft (Bing Places):
- BlackRock and Vanguard hold a substantial stake in Microsoft, which owns Bing Places, representing approximately 18% of the company’s shares with well over 1.1 billion shares in the corporation.
Pepsico
- Vanguard 132 million shares
- Blackrock 11.3 million shares
General Mills
- Vanguard 66.8 million shares
- Blackrock 54 million shares
Kelloggs
- Vanguard 5.5 million shares
- Blackrock 10.1 million shares
Dunkin Donuts
- Vanguard 8.7% ownership
- Blackrock 9.2% ownership
Keurig Dr Pepper
- Vanguard 96.7 million shares
- Blackrock 86.6 million shares
Uber
- Vanguard 178 million shares
- Blackrock 147 million shares
DoorDash
- Vanguard 31 million shares
- Blackrock 16.3 million shares
Amazon
- Vanguard 805.73 million shares
- Blackrock 667.25 million shares
Target
- Vanguard 45 million shares
- Blackrock 33.5 million shares
Hersheys
- Vanguard 19.4 million shares
- Blackrock 12.3 million shares
TJX
- Vanguard Group Inc: 98,735,687 shares, or 8.78% of the company
- Blackrock, Inc. 95,057,099 shares, or 8.46% of the company
GAP
- Vanguard Group Inc: As of September 30, 2024, Vanguard Group held 25,386,921 shares of GAP
- Blackrock, Inc. As of September 30, 2024, Blackrock held 21,307,378 shares of GAP
Lyft
- Vanguard Group Inc: 35,017,704 shares, 8.62% of total shares
- Blackrock, Inc. 18,358,893 shares, 4.52% of total shares
Dutch Bros
- Vanguard 10 million shares
- Blackrock 4.6 million shares
Planet Fitness
- Vanguard 8 million shares
- Blackrock 10.25 million shares
Dominos Pizza
- Vanguard 4.2 million shares
- Blackrock 2.6 million shares
Chipotle
- Vanguard Group Inc: 120.73 million shares
- BlackRock, Inc. 111.41 million shares
Papa Johns
- Blackrock, Inc. 5,171,265 shares, or 15.84%
- Vanguard Group Inc: 3,864,653 shares, or 11.84%
Krispy Kreme
- Blackrock, Inc. 6.23 million shares
- Vanguard Group Inc: 8.8 million shares
Pfizer
- Blackrock, Inc. 7.7% ownership
- Vanguard Group Inc: 9.1% ownership
Moderna
- Blackrock, Inc. 5.17% ownership
- Vanguard Group Inc: 10.5% ownership
Exxon
- Blackrock, Inc. 7% ownership
- Vanguard Group Inc: 9.8% ownership
Chevron
- Blackrock, Inc. 129 million shares
- Vanguard Group Inc: 158.5 million shares
CVS
- Vanguard Group Inc: 9.35% of shares
- BlackRock, Inc. 8.31% of shares
Cigna Group
- Vanguard Group Inc: Holds 26,091,230 shares, which is 9.38% of the company
- BlackRock, Inc. Holds 24,634,733 shares, which is 8.86% of the company
Elevance Health
- Vanguard Group Inc: 9.20% of shares
- Blackrock Inc. 9.07% of shares
McKesson Corp
- Vanguard Group Inc: 9.49% of shares
- BlackRock Inc. 8.76% of shares
Cardinal Health
- Blackrock Inc. 31.99 million shares
- Vanguard Group Inc: 30.79 million shares
UnitedHealth Group
- Vanguard Group Inc: The largest shareholder, with 9.23% of shares
- BlackRock, Inc. The second largest shareholder, with 8.00% of shares
Centene Corp
- Blackrock, Inc. 45.6 million shares
- Vanguard Group Inc: 60.1 million shares
HCA Healthcare
- Blackrock, Inc. 15.5 million shares
- Vanguard Group Inc: 16 million shares
Cencora Inc
- Vanguard Group Inc: 11% of shares
- BlackRock, Inc. 6.9% of shares
Abbott Laboratories
- Vanguard Group Inc: 9.7% of shares
- BlackRock, Inc. 5.9% of shares
Baxter International
- Vanguard Group Inc: 11.8% of shares
- BlackRock, Inc. 9.5% of shares
Molina Healthcare
- Vanguard Group Inc: 11.65% of shares
- BlackRock, Inc. 7.15% of shares
Johnson and Johnson
- The Vanguard Group: 9.52% of shares
- BlackRock: 7.73% of shares
AmerisourceBergen
- The Vanguard Group: 11% of shares
- BlackRock: 6.9% of shares
Walgreens Boots Alliance
- Blackrock, Inc. 84 million shares
- Vanguard Group Inc: 70.7 million shares
Humana Inc
- Blackrock, Inc. 11.3 million shares
- Vanguard Group Inc: 11.1 million shares
Medtronic
- The Vanguard Group: 9.6% of shares
- BlackRock: 8.7% of shares
Merck
- Vanguard Group Inc: 249.8 million shares
- Blackrock Inc: 212.06 million shares
Mastercard
- Vanguard Group Inc: 76.8 million shares
- Blackrock Inc: 69.3 million shares
Visa
- Vanguard Group Inc: 152.3 million shares
- Blackrock Inc: 131.7 million shares
PayPal
- The Vanguard Group: 8.65% of shares
- BlackRock: 7.35% of shares
Constellation Brands
- Vanguard Group Inc: 13.7 million shares
- Blackrock Inc: 11.1 million shares
Monster Beverage
- Vanguard Group Inc: 63.86 million shares
- Blackrock Inc: 50.65 million shares
Brown Forman
- Vanguard Group Inc: 29.6 million shares
- Blackrock Inc: 14.2 million shares
Molson Coors
- Vanguard Group Inc: 21.5 million shares
- Blackrock Inc: 14.94 million shares
Walmart
- Vanguard Group Inc: 420.7 million shares
- Blackrock Inc: 335.25 million shares
Unilever
- The Vanguard Group: 3.64% of shares
- BlackRock: 3.84% of shares and 2.63%
Nestle
- The Vanguard Group: 3.56% of shares
- BlackRock: 1.87% of shares down from 5+%
Kroger
- Vanguard Group, Inc. 11.26% of shares
- BlackRock, Inc. Owns 9.31% of shares
Home Depot
- Vanguard Group Inc: 94.9 million shares & 60 million shares through mutual funds
- Blackrock Inc: 69.8 million shares
Lowes
- Vanguard Group Inc: 54,396,759 shares
- BlackRock, Inc. 38,918,371 shares
CostCo
- The Vanguard Group: Owns 9.40% of Costco shares
- BlackRock: Owns 7.56% of Costco shares
BestBuy
- Vanguard Group Inc: 22.8 million shares
- BlackRock, Inc. 24.04 million shares
Dollar General
- Vanguard Group Inc: 25,070,432 shares, or 11.40%
- Blackrock, Inc. 19,788,168 shares, or 9.00%
Dollar Tree
- Vanguard Group Inc: 23.3 million shares
- Blackrock, Inc. 17.2 million shares
Macy’s
- Vanguard Group Inc: Held 33,266,255 shares, or 11.98% of the company
- Blackrock, Inc. Held 26,890,861 shares, or 9.69% of the company
Nike
- Vanguard Group Inc: 110.5 million shares
- Blackrock, Inc. 92.2 million shares
Wayfair
- Vanguard Group Inc: 9 million shares
- Blackrock, Inc. 4.5 million shares
Autozone
- Vanguard Group Inc: 1,752,695 shares – 10.4%
- Blackrock Inc. 1,232,040 shares – 7.34%
Ross Stores
- Vanguard Group Inc: 29.4 million shares
- Blackrock Inc. 25.25 million shares
O’Reily Automotive
- Vanguard Group Inc: 5.15 million shares – 8.9%
- Blackrock Inc. 4 million shares – 7%
Shell
- BlackRock Investment Management (UK) Ltd. 4.289% of equities & BlackRock Fund Advisors: 2.123% of equities
- The Vanguard Group, Inc. 3.853% of equities
BP
- Blackrock, Inc. 11,354,761 shares, 3.309% change
Wendys
- Vanguard Group Inc: 22,028,344 shares, or 10.81% of the company
- Blackrock, Inc. 19,727,902 shares, or 9.68% of the company
Sonic Drive In
- Vanguard Group Inc: 1.54 million shares, or 6.94% of the company
- Blackrock, Inc. 2.35 million shares, or 10.61% of the company
Block
- Vanguard Group Inc: 52.88 million shares, or 9.45% of the company
- Blackrock, Inc. 30.81 million shares, or 5.5% of the company
Blackrock own 7% of Vanguard shares and Vanguard own 8.87% of Blackrock shares
This is not a full list and we will add more businesses in the future that we believe take money from our local communities. We have not included State Street who in all likelihood the third biggest shareholder in most companies.
“You have to force behaviors, and at BlackRock we are forcing behaviors,” the CEO Larry Fink said.
Remember shopping small isn’t always the easiest, the cheapest, or even the best product but shopping small will almost 100% of the time make our communities, our local economies, and our lives better.
If you want to shop from a corporation that’s okay, we aren’t forcing you to shop small, we are politely asking that you try that little bit harder to shop from small businesses in the future!
We know there are times when shopping small is impossible. Here’s an article on times it is difficult to shop small.
We used a variety of sources to get this information but we mainly used https://finance.yahoo.com/ which is owned by Verizon whose top 2 shareholders are… you guessed right Vanguard with 358.13 million shares and 8.51% and Blackrock with 341.91 million shares and 8.12% of the company.

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